Consulting Data Case Study
A market entry case study with data analysis components, typical of what you'd see at McKinsey, BCG, or Bain. Analyze market data to develop a recommendation for a client considering entering a new market.
Positions Using This Test
What to Expect
Download a CSV file with market and competitive analysis data
Answer 12 multiple choice questions about market sizing and competitor analysis
Write 5 short answer responses analyzing market opportunities
Complete 3 essay questions with market entry recommendations
You have 90 minutes to complete the entire test
Question Format
12
Data analysis questions requiring Excel calculations
5
Business insight questions (100-200 words)
3
Strategic recommendations (300-500 words)
Tips for Success
Start by sizing the total addressable market (TAM) and serviceable market (SAM)
Identify which countries/regions offer the best opportunity (size × growth × competition)
Consider competitive dynamics - who would you compete against in each segment?
Structure your essays using consulting frameworks (market entry, competitive positioning)
Be hypothesis-driven - state your recommendation early, then support with data
Common Mistakes to Avoid
Jumping into questions without first exploring the CSV data structure
Not managing time well - spending too long on multiple choice questions
Writing essay responses without citing specific data points